How Remote Work Can Fuel Disinformation
We’ve written before about how the disruption and confusion of the COVID-19 pandemic has caused an uptick in phishing and disinformation campaigns. Yet, there is another dimension to this that is just beginning to become clear: how the isolation of remote work helps to create the conditions necessary for disinformation to take root.
In a report on the impacts of remote and hybrid work on employees, Microsoft highlights how remote work has shrunk our networks. Despite the ability to use video services like Zoom and Microsoft Teams to collaborate with others across the globe, the data reveals that remote work has actually caused us to consolidate our interactions to just those we work closely with, and far less with our extend networks. The result is that employees and teams have become siloed, creating a sort of echo chamber in which new and diverse perspectives are lost. According to Dr. Nancy Baym, Senior Principal Researcher at Microsoft, when are networks shrink, “it’s harder for new ideas to get in and groupthink becomes a serious possibility.”
The gap between interactions with our close network and our distant network created by remote work doesn’t just stifle innovation, it’s also what creates the conditions necessary for disinformation to thrive. When we are only exposed to information and perspectives that are familiar to us, it becomes harder and harder to question what we are being presented. If, for example, we are in a network of people who all believe Elvis is still alive, without exposure to other people who think Elvis in fact isn’t alive we would probably just assume there isn’t any reason to question what those around us are telling us.
The point is, without actively immersing ourselves within networks with differing perspectives, it becomes difficult to exercise our critical thinking abilities and make informed decisions about the validity of the information we are seeing. Remote and hybrid work is likely going to stick around long after the pandemic is over, but that doesn’t mean there aren’t steps we can take to ensure we don’t remained siloed within our shrunken networks. In order to combat disinformation within these shrunken networks we can:
1. Play the Contrarian
When being presented with new information, one of the most important ways to ensure we don’t blindly accept something that may not be true is to play the contrarian and take up the opposite point of view. You may ultimately find that the opposite perspective doesn’t make sense, but will help you take a step back from what you are being shown and give you the chance to recognize there may be more to the story than what you are seeing.
2. Engage Others
It may seem obvious, but engaging with opinions and perspectives that are different than what we are accustomed to is essential to breaking free of the type of groupthink that disinformation thrives on. It can also be a lot harder than it sounds. The online media ecosystem isn’t designed to show you a wide range of perspectives. Instead, it’s up to us to take the time to research other points of view and actively seek out others who see things differently.
3. Do a Stress Test
Once you have a better sense of the diversity of perspectives on any given topic, you’re now in a position to use your own critical thinking skills to evaluate what you — and not those around you — think is true. Taking in all sides of an issue, you can then apply a stress test in which you try to disprove each point of view. Which ever perspective seems to hold up the best or is hardest to challenge will give you a good base to make an informed decision about what you think is most legitimate.
From our personal lives to the office, searching for opposite and conflicting perspectives will help build resilience against the effects of disinformation. It can also even help to be more effective at spotting phish and social media campaigns. By looking past the tactics designed to trick us into clicking on a link or giving away information, and taking a few seconds to take a breathe, examine what we are looking at, and stress test the information we are being shown, we can be a lot more confident in our ability to tell the difference between phish and phriend.