What information you collect
It’s important to be upfront about all type of information you may collect about your users. This not only includes personal information (name, email, phone number, etc.), but also things like usage and analytics data, as well as the first- and third-party cookies.
How you collect information
How you use information
It’s essential that you inform users not only of what you’re collecting, but how you’re using that information. In many cases, it can help explain why it’s important that you collecting this information in the first place. Examples include customer service, payment processing, and improving site experience. On top of these, you’ll also need to state if you’re using data for marketing and joint marketing purposes.
What information you share and why
You’ll also want to state any information that you share with others. This might be for something like third-party advertising but can also include other companies related by common ownership, non-affiliates that market to you, or even non-profits using the data for research studies. Today, users are concerned about understanding who has access to their data, so this information is especially important.
How that information is secured
This is something you’ll definitely want your users to know about. Listing what security systems and practices you have in place will go a long way to show users that you care about their privacy and are taking the necessary steps to ensure it’s secure.
What privacy options do users have
It’s become more common for websites to give users some choice with regards to their privacy. This includes whether they can access the data that has been collected, the ability to change what information they want to share, whether they can delete data previous collected, as well as the ability to decide how long you hold on to their information. If you allow users these options, you want to explicitly state that they have those abilities.
Who users can contact about privacy concerns
Your users shouldn’t need a law degree to understand what’s in the policy. Write in plain English. Keep it as short as possible. While there is a lot of information to include, you should stay as concise as possible. If need be, you can layer the policy, meaning have basic language that provides a general overview and link else for details about different sections. Lastly, you want to ensure that the policy itself is easily accessible to users. It shouldn’t be tucked away in tiny font. Place it somewhere prominent that users to find whenever they’d like to refer back to it.